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Museum Hours:

Monday: Closed
Tuesday: 10-7
Wednesday: 10-7
Thursday: 10-7
Friday: 10-7
Saturday: 10-7
Sunday: 10-7


The Beat Museum
540 Broadway
San Francisco, CA 94133

Media Release

The Beat Museum celebrates the opening of their permanent North Beach location with readings and stories from Beat legend Michael McClure as well as Al Hinkle, Magda Cregg, Wavy Gravy, John Allen Cassady, Jack Hirschman, plus an artist exhibition and appearance by Stanley Mouse.

Wednesday, September 27th, 7pm
540 Broadway (at Columbus)
San Francisco, CA

San Francisco, CA – It was in the heart of San Francisco at the Six Gallery on October 7th, 1955 with Allen Ginsberg’s first public reading of “Howl” that the Beats became known as a significant cultural influence that would challenge and ultimately change the world. Jack Kerouac, Allen Ginsberg, William Burroughs, Gary Snyder, Lew Welch, Diane di Prima, Neal Cassady and Michael McClure, (who at the age of 22 gave his first poetry reading that evening) are just a sampling of the people who comprised the spirit and the force that became the Beat Generation.

Join us for the grand opening of The Beat Museum on September 27th at 7 pm where Beat author and poet Michael McClure will headline the evening and will be reading his poetry. Michael, who is the author of fourteen books of poetry and has published numerous books of plays and essays, is known for his mesmerizing performances.

Also taking the stage this evening with stories and memories will be Al Hinkle (big Ed Dunkel in Jack Kerouac’s On the Road), Magda Cregg, partner of author and poet Lew Welch, Beat poet Hugh Romney (aka Wavy Gravy), John Allen Cassady, son of Neal and Carolyn Cassady who is named after Jack Kerouac and Allen Ginsberg, and Poet Laureate of San Francisco, Jack Hirschman.

A special art exhibition and appearance by Stanley Mouse will be debuting during this gala event. Artist Stanley Mouse has created some of the most vivid and illustrious images in rock music. His distinct psychedelic style has graced album covers and rock posters including those of The Grateful Dead, Cream, Jefferson Airplane, and the Grammy award winning cover for The Steve Miller Band.

In addition, Bay Area photographer Harold Adler is exhibiting his “never before seen” photographic showing of Allen Ginsberg, Michael McClure and Lawrence Ferlinghetti.

The Beat Museum showcases the spirit of the Beats through writings, photos and history and provides a historical background of 20th century “counter culture.” Take a step back to where it all started, which includes literary and historical perspectives of the times and events that changed the course of America and the world.

For further information on The Beat Museum, performances, events or our grand opening please call The Beat Museum at 415-399-9626, 1-800-KER-OUAC or visit our website at

The Beat Museum is open Tuesday through Sunday from 10 am to 7 pm. Museum admission is $5 for adults with discounts for children and students. The gift shop is open to the public free of charge.

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